ABOUT RULES OF LIFE

The Story Behind Rules of Life

Once upon a time in the picturesque countryside of the Netherlands, two individuals with a shared passion for life's wisdom and a deep desire to inspire others embarked on a transformative journey. Their names were Michael Boers and Jelle de Haan, and this is the story of how they founded "Rules of Life."

Michael, a thoughtful and introspective man, had always been intrigued by the concept of living life to the fullest. He believed that certain guiding principles or "rules of life" could unlock a deeper sense of purpose and fulfillment. With a keen eye for fashion and a heart full of ideas, he dreamt of combining his love for meaningful messages with his passion for clothing.

Meanwhile, fate had other plans in store. Michael's path crossed with Jelle, an energetic and optimistic soul, who shared the same fascination for philosophy and the power of positive change. As they conversed over cups of steaming Dutch coffee, they quickly realized that they were two halves of the same puzzle – complementary in their skills, yet driven by the same vision.

Inspired by their mutual appreciation for timeless wisdom and the desire to create something extraordinary, they decided to embark on a journey together. They envisioned a brand that would not only offer stylish and comfortable apparel but also impart profound life lessons through the medium of clothing.

And so, in the cozy confines of Michael's small attic, they laid the foundation for "Rules of Life." Armed with sketchpads, stacks of fabric samples, and a whiteboard full of inspiring quotes, they began crafting their dream. Countless late nights and early mornings were spent brainstorming and refining their ideas.

Their dedication bore fruit as they carefully curated a collection of shirts, each adorned with a rule of life – a piece of timeless wisdom that could become a mantra for wearers and inspire positive change in their lives. From simple phrases that ignited courage and self-belief to profound quotes that celebrated love, resilience, and gratitude, each shirt carried a unique essence that resonated with the soul.

As they ventured into the world of entrepreneurship, Michael and Jelle's bond grew stronger. They complemented each other perfectly, with Michael's meticulous attention to detail and Jelle's natural flair for marketing and connecting with people. Together, they envisioned an online platform that would not only be a clothing store but also a community of like-minded individuals striving to live by the rules of life.

Their dedication and passion soon gained traction, and the world started noticing their unique approach. Customers from all corners of the globe embraced the idea of wearing more than just clothes; they embraced a lifestyle of purpose and positivity.

Today, "Rules of Life" stands tall as a testament to Michael and Jelle's shared vision – a brand that embraces the simplicity of life's profound truths. It continues to inspire people to live authentically, love unconditionally, and embrace the journey of self-discovery.

As the brand thrives and grows, Michael and Jelle remain committed to their original mission – to empower individuals to wear their values proudly and share their stories of personal growth and triumph.

And so, the story of "Rules of Life" continues, chapter by chapter, as they touch lives, one shirt and one rule of life at a time. The heart of their brand beats with the rhythm of human connection, inspiring all to find their own rules for a life well-lived.